February 28, 2024 Stretch Goals Are Haggling - One of the biggest complaints new creators have is that they hate dealing with stretch goals. it’s a common customer complaint too, because if you...
February 23, 2024 When are you ready to crowdfund? - Without capital, your game is DOA. Publishing a game is risky when you know what you’re doing, let alone when you don’t. So what are you supposed to...
February 15, 2024 The Bottom Line - Here’s how you want to set your margins on your game to make sure it’s profitable. You’ll want to use a spreadsheet to keep track of some of this...
October 31, 2019 A Crash Course on Marketing Your Indie RPG - A lot of indie tabletop designers feel real discomfort when talking about marketing and advertising, and I understand why. It conjures up an images...
August 21, 2017 Mistakes We Made at Gen Con 50 - This was our fourth Gen Con as a company, I think my seventh overall. While we’ve done a lot of things right over the years, we’ve also made a lot...
April 17, 2017 A Primer on Publishing Boardgames - I had the pleasure of giving a short talk on Production and Logistics with UNT’s Pixels and Pieces class. This is the third time I’ve done this, but...
March 10, 2017 Why Buc-ee’s Made Their Bathrooms Their Core Business Offering - I’d never stopped at Buc-ee’s before, which my girlfriend thought was insane. We were heading to east Texas to see her family around Thanksgiving...
February 24, 2017 Why We Tolerate Failure - I’ve been reading a book called The E-Myth Revisited recently. It’s thesis is largely that there’s a myth in America about what makes a good...
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